BE HONEST...
You've built a real business — but you're still in the middle of everything. Every decision, every fire, every moving piece. It's time to actually step back.
i'm ready to let go
You have people. Maybe a VA, a contractor, or a small team. On paper, you have support. But in reality, nothing moves without you. You're still the one assigning tasks, answering questions, making decisions, and keeping track of everything. Having a team hasn't freed you up — it's just given you more people to manage. And somehow you're busier than ever.
At some point, having a team should mean you can actually step back. That's what we're here to fix.
but let's be real.
Your team can't operate without you because there's no operational infrastructure telling them how. No clear ownership, no defined processes, no one overseeing the moving parts. So everything defaults back to you — the decisions, the follow-ups, the fires. You're not a bottleneck because you're a control freak. You're a bottleneck because your business was never set up to run without you in the middle of it.
That's not a personal failing. That's just what happens when a business grows without operational leadership.
Introducing
Ongoing operational leadership for established businesses that are ready to fully step back from the day-to-day. I step in as your strategic partner — overseeing your team, managing projects and launches, maintaining systems, and keeping the operational engine running — so you can focus on the work only you can do. This includes managing the context, outputs, and integration of AI tools where they're part of how your business operates.
LET'S DO THIS
I manage the operational engine of your business — team coordination, project execution, systems maintenance — so nothing falls through the cracks without you having to watch for it.
We stay connected through weekly check-ins and Slack support — so you're always informed, decisions get made quickly, and nothing sits waiting for your attention longer than it needs to.
Quarterly planning and strategic recalibration keeps the business moving in the right direction — so you're not just reacting to what's happening, but building toward what's next.
A 60-minute kick-off call and a strategic planning report that maps how your business actually runs, where operations is lagging behind revenue, and what gets tackled first.
Ongoing management of your existing systems, workflows, and tools — catching what's breaking before it becomes your problem again.
Day-to-day coordination with your team and contractors, with clear ownership so tasks stop bouncing back to you.
Running point on projects and launches from start to finish — timelines, deliverables, and follow-through handled without you chasing anyone.
Oversight of how AI tools are used across your operations, with outputs checked and managed so AI is adding structure, not more to sort through.
A weekly Zoom catchup to stay aligned, plus ongoing Slack support in between.
Quarterly and annual strategy sessions to reassess priorities and adjust the operational plan as the business changes.
I'm Mary Ann — a Systems & Operations Strategist and certified OBM. I work with established founders who are ready to stop being the operational hub of their own business. I'm not a VA, I'm not a task manager, and I'm not here to take orders. I'm here to lead your operations — managing your team, your projects, your systems, and where relevant, the AI tools that are part of how your business runs. The OBM role has evolved. I'm already there. So you can finally focus on what only you can do.
the person behind the structure
“Mary Ann is absolute dynamite. She joined our team and I was immediately blown away. She stays across everything and leaves me feeling so supported. I honestly have no idea where I'd be without her.”
Hayley L., Business Coach
This is for you if:
This is not for you if:
Finally step back from the day-to-day — without things falling apart
Have someone leading your operations so you don't have to
Make high-level decisions without being pulled into every detail
Build a business that grows without you having to hold it all together
Apply for the OBM Retainer and I'll be in touch to talk through whether it's the right fit. If it is, I'll walk you through next steps. If it's not, I'll tell you that too.
APPLY NOW